How to Collect & Use Client Testimonials to Attract New Business
📋 Blog Highlights
A consistent testimonial strategy builds trust, supports SEO, and helps convert inquiries into booked clients.
Use client feedback across your website, social media, proposals, and more for max impact.
The easier you make it for couples to leave a review, the more (and better) testimonials you’ll receive.
Let’s be real for a second: your work is amazing, your client experience is top-tier, and your timeline skills? Chef’s kiss. But if your website and social media sound like YOU are the only one saying so, you’re missing a golden opportunity.
Enter: client testimonials. The not-so-secret secret sauce to building trust, attracting dream clients, and standing out in a sea of wedding vendors. And no, you don’t need to wait for someone to write you a five-paragraph love letter. You just need a solid strategy.
In this post, we’re breaking down how to collect powerful testimonials with ease and how to strategically use them across your brand to grow your wedding business.
Why Testimonials Are a Big Freaking Deal
In an industry built on trust, emotion, and once-in-a-lifetime events, your future clients want proof that you’re worth the investment. They want to hear from real couples who have walked down the aisle with you by their side.
Testimonials:
Build trust and credibility
Act as powerful social proof
Help convert curious couples into booked clients
Are keyword-rich content for SEO (yes, really!)
And the best part? You don’t have to do all the talking. Let your happy clients do it for you.
How to Collect Glowing Testimonials Without the Awkwardness
Make It Part of Your Offboarding Workflow Don’t leave it to chance. Include a testimonial request as part of your offboarding process—ideally within a week or two of the wedding, while the love (and memory of your magic) is still fresh.
Pro Tip: Include a simple questionnaire or form with specific prompts, like:
What was your favorite part of working with us?
How did we help make your day less stressful?
Would you recommend us to other couples?
Send It With a Personal Touch A little sincerity goes a long way. Email your couples directly, thank them again for trusting you, and let them know how much their feedback means to you and future clients.
Make It Easy (Like, Stupid Easy) The easier it is to leave a testimonial, the more likely they are to do it.
Options to try:
Google review link
Direct feedback form (Typeform, HoneyBook, Dubsado)
Instagram DMs (ask permission to share it)
Quick video or voice memo if they prefer to talk instead of type
Ask for a Video Testimonial Video is queen. If you have a super happy couple, see if they’ll record a 30-second clip sharing their experience. These are gold for Reels, Stories, and your website.
Where to Use Testimonials (Hint: Everywhere)
You’ve got the goods—now let’s put them to work.
1. Your Website
Homepage: Feature a few short, punchy quotes that grab attention.
Services Page: Add relevant testimonials that speak to each package.
About Page: Reinforce why YOU are the one they’ve been looking for.
Dedicated Testimonial Page: For all the glowing reviews.
2. Social Media
Carousels: Share a quote per slide with dreamy wedding visuals.
Reels: Overlay video testimonials or use audio with your BTS footage.
Stories: Screenshot and share with emojis, gifs, and CTAs.
3. Email Marketing
Include testimonials in your welcome sequence or inquiry follow-up.
Feature one per email in your monthly newsletter.
4. Proposals & Guides
Drop a testimonial right before your pricing page to build trust.
Include a full-page testimonial in your welcome or investment guide.
5. Blog Posts
Use testimonials to support topics like your planning process, timeline expertise, or unique vendor value.
Bonus Tip: Curate Testimonials That Speak to Your Ideal Client
Not all testimonials are created equal. Highlight feedback that reflects the kind of weddings and clients you want more of.
If you’re trying to book more luxury weddings, showcase testimonials that mention your attention to detail, communication style, or ability to execute upscale events.
Want more full-service planning clients? Prioritize quotes that rave about your end-to-end support.
Make the Most of What You’ve Got
If you only have a few testimonials, that’s okay! Get creative:
Break one long testimonial into 3-4 shorter quotes.
Turn one into a video overlay Reel.
Use it as a caption and ask your followers to share what they love about working with you.
Remember: even ONE good review is powerful when used well.
Final Thoughts: Testimonial Magic Isn’t Optional Anymore
In today’s wedding market, client testimonials aren’t a bonus—they’re a business necessity. Your clients are your best marketing tool. Their words can build trust, seal the deal, and bring in dream couples who already believe in what you do.
So stop letting those glowing DMs and emails collect dust. Start turning client love into booked-out seasons.
And if you’re ready to systematize your testimonial game, you know we’re just a DM away.
At The Social Attendant, we love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 19 years and has been helping wedding creatives like you since 2020 with their social media management, consulting/coaching, and virtual assistant tasks . Let’s chat about how we can help!
