Is It Time for a Website Facelift? Here’s How to Know (And What to Do About It)
📋 Blog Highlights
💻 Your Website Is the Face of Your Wedding Business—Treat It Like One
If your site hasn’t been updated in over a year, or you feel a little embarrassed to send people to it… that’s your sign. Your website should reflect the caliber of weddings you want to book and the client experience you’re known for. A quick homepage glow-up can go a long way in booking your next dream couple.
📱 Mobile Matters More Than Ever
With 70%+ of potential clients visiting your website from their phone, a clunky, slow, or hard-to-navigate mobile site can cost you inquiries. Prioritize fast load times, clickable contact buttons, and scroll-worthy layouts that look just as good on mobile as they do on desktop.
🎯 Your Website Should Do More Than Look Pretty—It Should Sell
Traffic doesn’t matter if your inbox is quiet. From strong call-to-actions to updated service info and testimonials that build trust, every word on your website should lead visitors closer to booking you. Your website isn’t just a portfolio—it’s a silent salesperson working 24/7.
Wedding Pro, Let’s Talk About the Face of Your Business—Your Website. 💻
You’ve spent years pouring your heart into your work. Planning weddings, designing details, coordinating timelines, curating floral masterpieces, and making real wedding magic happen for your couples. But let’s be honest for a second… when was the last time you gave your website the same love and attention?
If you’re cringing a little right now, you’re not alone.
We get it—between managing clients, showing up on social, and actually doing the dang work, your website can fall to the bottom of your priority list. But the truth is, your website is often your client’s first impression of you.
And in today’s competitive wedding market, you can’t afford to make a meh first impression.
So let’s break it down together: how to know if your site needs a facelift, what to update, and how this one change can help you attract more dream clients (and actually book them!).
🚨 Sign #1: Your Website Hasn’t Been Updated in Over a Year
If the last time you touched your website was when you added that blog post in 2022… it’s probably time.
The wedding industry evolves constantly—trends change, platforms update, and couples expect fresh content. If your website still has outdated galleries, old fonts, or talks about your “2020 packages,” it’s time for a refresh.
Pro Tip: You don’t need a full rebrand to make an impact. Start by updating:
Your homepage photos
Your service descriptions
Your bio or “About Me” section
Any outdated blog posts or pricing info
🚨 Sign #2: Your Website Doesn’t Reflect Your Current Brand
You’ve grown. Your style has evolved. Maybe you’ve niched down, changed your ideal client, or now serve higher-end weddings.
But if your website still feels DIY, chaotic, or not aligned with your current vibe… that disconnect could be costing you bookings.
💡 Remember: Consistency builds trust. If your Instagram is dreamy and professional, but your website is clunky and outdated, clients notice.
Does your site reflect:
The kind of weddings you want to book?
The aesthetic your brand is known for?
The experience you deliver?
If not—it’s time for a facelift.
🚨 Sign #3: It’s Not Mobile-Friendly (And Yes, This Still Happens)
More than 70% of users will visit your site from their phones. If your website isn’t mobile-optimized, loads slowly, or cuts off content—those dream clients are clicking away faster than you can say “bridal bouquet.”
Check this today:
Is your text readable without zooming in?
Do your images load quickly?
Can someone contact you easily from their phone?
If the answer is no to any of the above, your website is working against you.
🚨 Sign #4: Your Website Isn’t Generating Inquiries
You’ve got traffic, but your inbox is quiet.
That’s a red flag.
If your analytics show visitors but you’re not getting bookings or inquiries, it means your website isn’t converting. Maybe it’s unclear. Maybe it’s too wordy. Maybe the call-to-action is buried.
👉 Your website’s job is not just to be pretty—it’s to SELL.
Here’s what might need a glow-up:
Clear CTA buttons (“Book Now,” “Let’s Chat,” etc.)
Easy-to-navigate contact page
An FAQ section that anticipates client questions
Testimonials and client reviews in visible spots
Booking info or starting price ranges
🚨 Sign #5: You’re Embarrassed to Share Your Website
Oof. This one hits hard.
If you're constantly telling people to “just check my Instagram” instead of directing them to your site… it’s time. Your website should feel like your proudest digital portfolio.
💡 It should say: “This is the kind of experience I deliver. This is the quality you can expect. This is why you want me for your wedding.”
When you’re excited to share your website link, clients can feel that confidence.
✅ What to Include in a Website Facelift for Wedding Pros
Here’s a checklist to guide your refresh:
Updated Portfolio – Show recent weddings that reflect your dream clientele.
Clear Branding – Consistent colors, fonts, and visuals that match your brand identity.
SEO Optimization – Keyword-rich content (like “Seattle wedding planner” or “elegant wedding photographer”) to help clients find you.
Lead Capture – A strong contact form, opt-in freebie, or inquiry button.
Mobile Optimization – Test on all devices to ensure smooth navigation.
Fresh Testimonials – Social proof builds instant trust.
Clear Service Info – Packages, what’s included, and starting prices if possible.
Engaging Blog Content – Valuable tips and real weddings to keep clients engaged and boost your searchability.
✨ Bonus Tip: Pair Your Website Refresh with a Brand Shoot
Want to take your website facelift to the next level? Invest in a new brand shoot. Show off your workspace, wedding day action shots, or personal behind-the-scenes.
Because photos of YOU doing what you love = connection = more booked clients.
Final Thoughts: It’s Time to Glow-Up That Website, Bestie.
Whether it’s a full rebrand or just a content refresh, updating your website is one of the smartest ways to attract more dream clients, book more weddings, and feel confident in your digital presence.
✨ Remember: Your work is amazing. Let your website reflect that.
And if you need help with updating your site copy, creating content that sells, or building a strategic brand that speaks to your ideal couple—we’re just a DM away.
Let’s make your website work as hard as you do.
At The Social Attendant, we love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 19 years and has been helping wedding creatives like you since 2020 with their social media management, consulting/coaching, and virtual assistant tasks . Let’s chat about how we can help!
