What to Post in September: Your Social Media Calendar for Wedding Pros
📋 Blog Highlights
Having a clear social media calendar for September will keep you consistent and visible during your busiest season.
Focus on educational, engaging, and personal content that connects with your ideal clients and highlights your expertise.
Repurpose your content across platforms, use SEO-friendly captions, and remember to include call-to-actions in every post.
Raise your pumpkin spice lattes, because September is here—and that means it’s time to give your social media the seasonal refresh it deserves. If you’ve been stuck staring at your screen wondering what on earth to post, this guide is for you. We’re breaking down exactly what to post to your social media platforms this month so you can stay consistent, connect with your ideal clients, and (let’s be honest) make your life easier.
Because friend, posting without a plan is like trying to plan a wedding without a timeline—a chaotic disaster waiting to happen. Let’s fix that.
Why You Need a Social Media Calendar (Especially in September)
Fall wedding season is one of the busiest times of the year. You’re juggling timelines, timelines, and more timelines, and let’s not forget those early holiday inquiries already starting to roll in. The last thing you need is to panic-scroll your camera roll every morning trying to figure out what to post.
A strong, SEO-friendly social media calendar saves you time, reduces stress, and positions your brand as the polished, professional wedding pro you are.
Targeted Keywords for September Content:
social media calendar for wedding professionals
what to post in September
wedding marketing tips
wedding business content ideas
wedding pro social media strategy
Weekly Breakdown: What to Post Each Week in September
Week 1: End-of-Summer Vibes & Client Connection
Monday: Share a carousel of your favorite summer wedding moments with a caption reflecting on lessons learned and wins from the season.
Wednesday: Ask your audience: "What's one wedding trend you hope sticks around this fall?" (Poll or engagement question!)
Friday: Introduce yourself again with a Reel—new clients are watching! Include your location and who you serve.
Week 2: Back to Business & Fall Prep
Monday: Share your fall availability or remaining 2024 wedding dates. Be specific and clear.
Wednesday: Post a BTS clip of you prepping for a fall wedding weekend—show the real, raw hustle.
Friday: Tip of the week: "How to prep your bridal emergency kit" (or a niche-specific tip).
Week 3: Educational Content + SEO Boosting Posts
Monday: A blog teaser: Pull a quote or tip from your latest post and drive traffic to your website.
Wednesday: Myth-busting carousel: Debunk 3 common client misconceptions ("You don’t need a day-of coordinator" NOPE).
Friday: Vendor spotlight! Share a post celebrating a fellow wedding pro you worked with recently. Bonus points for tagging!
Week 4: Personal + Relatable Content
Monday: Share a personal story from your wedding season. What surprised you? What made you proud?
Wednesday: Show your workspace, how you organize, or a peek at your planning tools.
Friday: Reels idea: "Signs You’re a Wedding Pro in September" with funny, relatable moments from the season.
Content Themes to Incorporate Throughout the Month:
1. Fall Transitions: Highlight warm tones, seasonal florals, sweater-weather vibes, and upcoming fall weddings.
2. Planning Tips for 2025 Couples: September is a huge booking month. Offer planning tips that speak directly to newly engaged couples.
3. Testimonials: Don’t sleep on your reviews. Turn quotes into pretty graphics and share them with a story or behind-the-scenes anecdote.
4. Content Creation Services or Add-Ons: If you offer wedding day content creation, now is the time to promote it. September clients are starting to think about how to maximize their wedding weekend.
5. September Holidays & Awareness Days:
Labor Day (first Monday): Perfect for a lighthearted post about your "day off" (or not!)
First Day of Fall: Kick off fall content with a moody color palette post
National Thank You Day (Sep 15): Post a gratitude note to your team, couples, or vendor crew
At The Social Attendant, we love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 19 years and has been helping wedding creatives like you since 2020 with their social media management, consulting/coaching, and virtual assistant tasks . Let’s chat about how we can help!
