Crafting a Content Calendar for Instagram in December
📋 Blog Highlights
December is engagement season. Your ideal clients are actively searching, so this is the time to be visible.
A content calendar creates consistency. You’ll stay top-of-mind while competitors go quiet.
Batching saves time and stress. Pre-planning your content frees you up to enjoy the holidays and still book new clients.
The holidays are here — and while everyone else is sipping cocoa and coasting to the finish line, you, wedding pro, are about to own December.
Because here’s the thing: December isn’t just about sparkly lights and holiday cards — it’s the official kickoff of engagement season. Your ideal clients are getting engaged under twinkling trees, sharing it online, and… immediately scrolling for vendors.
If you want their attention (and their inquiries), you can’t go quiet now. You need a plan — and that means a content calendar for Instagram.
Let’s break down how to create your December content calendar so you can stay consistent, convert those cozy couch scrollers into clients, and roll into the new year with momentum.
📌 Why December Content Matters
Here’s why you want to show up in December — even if your brain’s already in holiday mode:
It’s peak engagement season (seriously, it’s huge)
Couples are setting budgets and booking early for 2025/2026
Your competitors are going quiet (and you won’t be)
Holiday content gets big engagement boosts
Posting intentionally in December sets you up for a packed inquiry inbox in January.
🎯 Step 1: Set Your December Goals
Your content calendar should work for your business. Start by getting clear on your goals.
Ask yourself:
Do I want to drive inquiries for next year?
Do I want to boost engagement and grow my audience?
Do I want to position myself as a go-to wedding expert for newly engaged couples?
Once you know your goals, build your content to support them.
Examples:
Bookings → testimonials, availability posts, behind-the-scenes
Engagement → polls, quizzes, trends, holiday Reels
Authority → planning tips, checklists, educational carousels
Stay focused on 1–2 priorities to avoid overwhelm.
🧩 Step 2: Choose Your Content Pillars
Content pillars keep your posts balanced and strategic. For December, try this mix:
💡 Educational (planning timelines, budgeting tips, proposal advice)
💖 Inspirational (real weddings, winter design ideas, styled shoots)
💌 Personal (holiday traditions, behind-the-scenes of your business)
📣 Promotional (open dates, booking reminders, service spotlights)
📲 Engagement-based (polls, quizzes, Q&As, holiday trend Reels)
Rotate through these each week to create a well-rounded calendar.
🎁 Step 3: Incorporate Seasonal Themes
This is where your content goes from “nice” to magnetic.
December content ideas:
Engagement season content (proposal tips, planning timelines, “just engaged” checklists)
Holiday magic (cozy wedding decor, festive flatlays, twinkly lighting inspo)
Recaps of the year (top weddings, big wins, favorite memories)
Gratitude posts for clients and vendors
2025 booking push (last-call availability, early bird promos)
Holiday greetings from your team
Align your visuals with the season — think rich tones, warm lighting, cozy vibes, and sparkly accents.
📲 Step 4: Plan Your Formats & Posting Frequency
To keep your audience engaged, mix up your formats:
Carousels for tips, checklists, or highlights
Reels for trends, proposal stories, or BTS content
Stories for personal updates, polls, and quizzes
Guides to group your best resources or vendor features
Single image posts with long-form captions
Aim for 3–4 feed posts per week and daily Stories. Consistency > perfection.
✍️ Step 5: Batch and Schedule Your Content
Batching = your December sanity saver.
Outline 4 weeks of posts
Write all your captions in one session
Gather visuals from past weddings or styled shoots
Load everything into Planoly, Later, or Metricool
Preload your hashtags and tags
This frees you up to enjoy the holidays while your content keeps working.
📅 Step 6: Sample December Content Calendar
Here’s a jumpstart for your calendar:
Week 1:
Mon: Engagement season is here! Carousel on “What to do once you’re engaged”
Wed: Real winter wedding Reel
Fri: Personal holiday tradition story
Week 2:
Tue: “Book your 2025 date” promo graphic
Thu: Vendor spotlight carousel
Sat: Fun holiday trend Reel (cozy BTS of your work)
Week 3:
Mon: Year-in-review post (top 3 weddings of 2024)
Wed: Poll in Stories — “How did you get engaged?”
Fri: Testimonial post from a December couple
Week 4:
Tue: Holiday greeting from your team
Thu: Behind-the-scenes Reel
Sat: Booking reminder post for January consultations
Week 5:
Mon: “Ready to start planning in 2025?” carousel
Wed: New Year’s Eve post
Fri: Engagement season Q&A in Stories
📊 Step 7: Track and Adjust
Your content calendar should evolve based on what’s working.
Track weekly:
Engagement (likes, comments, saves, shares)
Reach and profile visits
Website clicks and inquiries
Double down on what’s performing and adjust what isn’t.
✨ Step 8: Keep It Fun (Because Burnout Isn’t the Goal)
A content calendar is here to help you, not boss you around.
If you miss a day, don’t stress. If something timely pops up, swap it in. The magic is in consistency, not perfection.
At The Social Attendant, we love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 19 years and has been helping wedding creatives like you since 2020 with their social media management, consulting/coaching, and virtual assistant tasks . Let’s chat about how we can help!
